Kidhq Walmart Toy Lab

The walmart toy lab is a way for us to create a digital experience for kids to really see our hottest toys in action as we enter the holiday season kidhq is filling a gap left behind by shuttered toy stores and old school catalogs and in the process is reinventing how brands connect with people said ivy sheibar chief brand.

Kidhq walmart toy lab. With a nearly endless amount of choice kids are in control and deliver their wish list directly to santa and their parents. The walmart toy lab is an epic interactive video that let kids explore a wonka esque walmart factory where all the year s coolest toys can be tested for fun ness. Welcome to the walmart wonder lab.

Kidhq is a toy store on the internet designed to be a safe place for kids to play. Kidhq was created by startup eko which received 250 million in funding from walmart last october to create a joint venture for interactive programming. Discover all the best toys unbox them your way and start to play.

The walmart toy lab created by walmart and eko is part of the kidhq experience this year. Kidhq is an immersive. That interactive virtual retail experience.

After announcing a joint venture last year eko and walmart are partnering on a slate of interactive fiction and non fiction series. This is kidhq walmart toy lab 2019 interactive video gameplay by ira rosensweig on vimeo the home for high quality videos and the people who. Walmart and eko experimented with an initial version of a toy lab that generated 8 million interactions reports wsj.

The eko platform allows actual world building for brands says that cco nathan phillips. The only goal is to create a toy report which turns into a shopping list for parents.